Customer Lifetime Value Calculator

CLTV= Average Sale Value x No of Annual transactions per Customer x Retention Period x Profit Margin

What is Customer Lifetime Value?

Customer Lifetime Value =

Customer lifetime value is a way to calculate the total amount of profit the company will earn off a customer over an average period of time including all expenses incurred.

(Average Sale Value x No of Annual transactions per Customer x Retention Period) X Profit Margin

Average Sale Value

No of Annual transactions per Customer

Retention period

Profit Margin

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