Customer Lifetime Value Calculator
CLTV= Average Sale Value x No of Annual transactions per Customer x Retention Period x Profit Margin
What is Customer Lifetime Value?
Customer Lifetime Value =
Customer lifetime value is a way to calculate the total amount of profit the company will earn off a customer over an average period of time including all expenses incurred.
(Average Sale Value x No of Annual transactions per Customer x Retention Period) X Profit Margin
Average Sale Value
No of Annual transactions per Customer
Retention period
Profit Margin
