Making Dream to Reality
Hitch Marketing became the digital partner for Scholar Basketball Academy, providing everything from conceptualizing marketing ideas to digital marketing, to website development and creative content creation as such video and photography.
Our Role
- Website Design and Development
- Photography & Videography
- Design
- Paid Search
- Social Media Management
WEBSITE DESIGN AND DEVELOPMENT
Online Innovation
Using WordPress, Hitch Marketing was tasked to build a website that can immediately communicate the brand story to their visitors and driving more visitors to engage with them. As a result, the team planned and launched the site design and lead generation tools.
PHOTOGRAPHY & VIDEOGRAPHY
Capturing Unforgettable Moments
Hitch Marketing’s goal was to impress upon their target audience, mainly parents aged 30 – 50 and make their brand stand out as a professional basketball academy in Asia. The team captured all imagery and video in house, using SBA professional basketball training moments to raise their brand image.
PAID SEARCH
Targeting Direct Intent Buyers
Hitch Marketing was tasked to increase conversion and generate new leads through paid search. The team strategically placed attractive and high-value content offers the founder experience as a professional basketball player to attract and educate its audience.
SOCIAL MEDIA MANAGEMENT
Nurturing Strangers
Using creative content Hitch Marketing created, We further engage the target audience through a social funnel allowing the audience to transform from complete strangers to high-value customers. Our goal is to increase brand awareness and revenue.
This includes:
- Testimonials – Video
- Brand Story – Video
- Limited Offer – Call to Action
- PR News – Blog Post
THE RESULT
Fully Developed Customer Acquisition System
Hitch Marketing fully developed a system that creates awareness, brings leads and drives sales for Scholar Basketball Academy. By redesigning their website, produce engaging content and understanding their market. Today, Scholar Basketball Academy is one of the leading basketball academy in Singapore. We are thankful to be able to work with this a great company and their employees.
