Scholar Basketball Academy

Table of Contents

Making Dream to Reality

Hitch Marketing became the digital partner for Scholar Basketball Academy, providing everything from conceptualizing marketing ideas to digital marketing, to website development and creative content creation as such video and photography. 

Our Role

  • Website Design and Development
  • Photography & Videography
  • Design
  • Paid Search
  • Social Media Management

WEBSITE DESIGN AND DEVELOPMENT

Online Innovation​

Using WordPress, Hitch Marketing was tasked to build a website that can immediately communicate the brand story to their visitors and driving more visitors to engage with them. As a result, the team planned and launched the site design and lead generation tools.

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PHOTOGRAPHY & VIDEOGRAPHY

Capturing Unforgettable Moments

Hitch Marketing’s goal was to impress upon their target audience, mainly parents aged 30 – 50 and make their brand stand out as a professional basketball academy in Asia. The team captured all imagery and video in house, using SBA professional basketball training moments to raise their brand image.

PAID SEARCH

Targeting Direct Intent Buyers

Hitch Marketing was tasked to increase conversion and generate new leads through paid search. The team strategically placed attractive and high-value content offers the founder experience as a professional basketball player to attract and educate its audience.

SOCIAL MEDIA MANAGEMENT

Nurturing Strangers

Using creative content Hitch Marketing created, We further engage the target audience through a social funnel allowing the audience to transform from complete strangers to high-value customers. Our goal is to increase brand awareness and revenue.

This includes:

  • Testimonials – Video
  • Brand Story – Video
  • Limited Offer – Call to Action
  • PR News – Blog Post

THE RESULT

Fully Developed Customer Acquisition System

Hitch Marketing fully developed a system that creates awareness, brings leads and drives sales for Scholar Basketball Academy. By redesigning their website, produce engaging content and understanding their market. Today, Scholar Basketball Academy is one of the leading basketball academy in Singapore. We are thankful to be able to work with this a great company and their employees.

This Article is Written By

Kevin Neo
Kevin Neo
Kevin Neo is the growth leader at Hitch Marketing. He has an insatiable desire to learn and grasp the power of digital marketing to help businesses to grow.

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